We at Aysling can provide your company with a PSA solution to power your entire B2B operation. And, if you are a publisher, we can provide all of the business and publishing tools you need to run your media or magazine publishing business in one piece of software with MagHub.
But we do more than that – we also offer custom development
We have a custom development team in-house to provide for any situation, from API requests, to custom integrations, report building, and any other projects you may have. Our services and platforms – which are updated each month based on user feedback – are flexible enough to handle whatever you can throw at them, providing a complete 360-degree view needed to manage your customer relationship.
For example, our CRM has pages that are easy to navigate with customizable fields. We provide integration with tools such as Clearbit, Gmail, Outlook, and Twilio. Our workflow automation platform allows you to integrate with tools such as Slack and Mandrill, allowing you to create workflows that engage your team and your prospects.
Here’s an example of what we can do:
Custom development work we did for a publishing services organization, putting together an integrated, multi-channel workflow solution.
FAITH Catholic Publishing and Communications is based in Lansing, Michigan. They publish more than 30 regional Catholic magazines, in addition to eight publications that are exclusively digital.
They were encountering problems managing the variety of content they offered on different platforms and tailoring the scope and style of content to the individual publications. As the organization’s client base expanded, they needed additional resources to cope with the increased workload.
We provided them with a software-based editorial workflow solution to help them navigate content across multiple platforms and produce more content on more sites than ever before. Their workflow became smoother and more efficient.
Aysling installed a sophisticated content management system (CMS), a digital asset management system and the Adobe Digital Publishing Suite. This one-of-a-kind combination makes it easier for FAITH to disseminate similar content over many publications while at the same time making it relevant to different regional markets.
Because of our custom development capabilities, we are uniquely equipped to solve problems like this one. Many times we solve problems our clients didn’t even know they had.
Another example of our custom development capabilities
We also provided a custom software solution for NYC & Company, New York City’s official destination marketing organization. NYC & Company provides a wide variety of information to travel trade and media publications from around the world to promote New York City as a travel destination.
Our custom solution enables them to efficiently manage and send out all of the different types of promotional and informational material to various media organization.
We created an array of tools specifically suited to the needs of NYC & Company. They can promote specific digital material they want to highlight, as well as information geared toward particular seasons of the year. They have dashboards to display trending media campaigns, and detailed control over which groups each of the various digital media offerings goes to.
Aysling was able to accomplish this because of its expertise with its CRM platform and the Elvis Digital Asset Management Tool, enabling us to deliver a fully-integrated solution that is tailor made to meet all the needs of NYC & Company.
So, whatever your needs are, whatever customizations and integrations you need, we can deliver them to you. We’re happy to show you how Aysling works. Contact us for more information or to set up a real-time demo.